Spring 2017 has brought lots of new and exciting collections thus far, and there is still so much more to come! However, with any spring launches, there’s always the risk that it could miss the mark for some of the potential buyers. For me, the newest collection that misses the mark is Louis Vuitton’s collaboration with american artist Jeff Koons. And yes, I know that quite a few blogs have already established their feelings towards this launch, but this post will be dedicated to going through the specific reasons why I believe that the Vuitton x Koons collaboration is one of the biggest disappointments of the season.
The Collection is not Representative of Koons’ Artistic Style
For those who aren’t familiar with Jeff Koons, he is an american artist from York, Pennsylvania who has dedicated his life as an artist to working with tangible materials such as porcelain, wood, gold, and stainless steel. Koons’ work is displayed at many internationally renowned contemporary museums across the world, and often sells at Auction for mid to high 7 digit prices. So why, as an obviously accomplished and creative individual, would Koons not incorporate more original work into the designs of the newest collaboration? The bags, in particular, feature historically renowned artwork with the original artists’ names (Rubens, da Vinci, Titian). How are these at all representative of any of the artwork Koons is known for? Aside from the classic ballon-animal bag charm featured on all of the bags (and printed onto the shawls), and the obscene JK monogram seen throughout, there is nothing about this collaboration that would suggest -from an artistic standpoint- that Nicolas Ghesquiere paired with an original and unique individual for design inspiration.
They are Essentially using other Artists’ Work to Benefit Themselves
As aforementioned, the artwork used for the Vuitton x Koons collaboration is largely -if not mostly- comprised of historically relevant and influential art pieces such as da Vinci’s “Mona Lisa” and Titian’s “Mars, Venus, and Cupid “. Now, it is obvious that these artist are no longer around to benefit monetarily from their creative successes, but it is still entirely ridiculous that Louis Vuitton would even bother to name the collaboration for their work with Koons, EVEN THOUGH IT ISN’T HIS WORK. Why not call it a Vuitton x da Vinci collaboration? Why bother spending the time or money pairing with another artist if you are going to turn around and use completely unrelated art in your collection? Is it not bothersome that they are making money off of the art of people who were not part of the designing process? I have so many questions!
The Collection just isn’t Nice
Now, I completely understand that art is in the eye of the beholder, and that different messages are portrayed in each different form of artistic expression. While I have the utmost respect and admiration for the original artwork used for this collection, the paintings DO NOT LOOK GOOD stretched across coated canvas bags. They don’t look good printed in wax, they don’t look good with bright, contrast colouring, and they don’t look good with random monograms and lettering sprawled across them. I’m sorry, but Louis Vuitton knows how to make a damn gorgeous handbag; and they just didn’t do that with this collection.
While I love Louis Vuitton as a company, and admire Nicolas Ghesquiere as a designer, I have to admit to being completely disappointed by this collection as a whole. I personally believes there are many different ways this collection could have been done to more accurately depict Koons’ artistic creativity and style, while still maintaining classic Louis Vuitton attributes for each piece. But i’d love to hear what you have to say about it! Oh well…. At least we can ALL get excited for the Vuitton x Supreme collaboration!
What do you think of the Jeff Koons for Louis Vuitton collection? Comment Below!
Photography from Louis Vuitton